NBA FIT is the league’s comprehensive health and wellness platform that encourages the NBA family to ”Be Active, Eat Healthy and Play Together” while promoting the values of the game through programs, events and products.
In partnership with community experts, the NBA Coaches Association, the NBA Strength and Conditioning Coaches Association, and the NBA Physicians Association, NBA FIT provides diverse health and fitness information to children and their families through social media and interactive online content.
Since the beginning of the 2014-15 NBA Season, Kaiser Permanente has served as the league’s official healthcare partner. As an official partner of NBA FIT, Kaiser Permanente provides research-oriented strategic consulting, health-related content, and also assists with the development of year-round health and wellness programs. In addition, the NBA promotes the Total Health Pledge, which tracks the number of fans making their commitments to live well, and features dedicated health and wellness content on NBAFIT.com to empower fans of all ages to lead healthy lives. To date, fans have committed more than 1.4 million pledges.